Primera edición del eHotelExperts del Hotel Curious

eHotelExperts Hotel Curious
El pasado día 2 de Noviembre se celebró en el Hotel Curious el primer eHotelExperts, un encuentro que nació para reunir a profesionales del sector turístico, el marketing y la comunicación y compartir experiencias que puedan enriquecer a todos esos sectores. Para esta primera edición pudimos contar con cuatro buenos profesionales de varias pymes 2.0: Jordi Serra, Toni Farres, Alejandro Godoy y Rafael Mendez. El #eHotelExperts (hashtag que se utilizó para el evento) se abrió con una breve introducción por parte del director del Hotel Curious, Artur Artigas (@arturartigas) y los responsables de marketing del Hotel Curious Miquel Vilanova (@mikivilanova) y Laura Fernández (@LauFerGar), describiendo su modelo de negocio y explicando su experiencia con el Social Media: herramientas de medición y gestión de la reputación y posicionamiento online. Toni Farres @toni_injury de La Companyia Cervesera del Montseny nos explicó cómo la empresa puso en marcha diversos concursos online para fomentar la participación e interacción del consumidor con la marca. La Companyia Cervesera del Montseny nos ofreció una muestra de sus cervezas a todos los asistentes del evento. Alejandro Godoy @alejandrojgs nos convenció con su ponencia sobre la importancia que tiene creer en lo que uno hace y que nuestros superiores crean en nosotros, y la importancia también de que el Social Media esté integrado con el staff. Entender la filosofía de nuestra empresa es esencial para poder darla a conocer. Jordi Serra @jordiserra nos explicó que hay una red social para cada tipo de negocio y cómo deberíamos usarlas (canal bidireccional). Resaltó la importancia de analizar todo lo que hacemos en Social Media para nuestra empresa. Rafael Mendez @mendezlife nos hizo una ponencia de lo más visual: el vídeomarketing online y cómo las pequeñas empresas, sin necesidad de grandes inversiones ni milagros, pueden llegar muy lejos. El eHotelExperts acabó con un networking muy interesante, donde los asistentes pudieron intercambiar impresiones de todo lo que se habló durante el evento. Aquí podéis consultar las presentaciones: Hotel Curious Jordi Serra Alejandro Godoy Cerveses Montseny Rafael Mendez (coming soon)

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  3. Me interesa participar en la actividad del ano 2012, apreciaría alguna información. Gracias y saludos Joan

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