Cómo convertir mi hotel en más atractivo: un caso de éxito

“Como no sabían que era imposible lo hicieron”. Esta frase resume el férreo propósito de muchos modestos hoteles por ser más atractivos y salir adelante frente a grandes cadenas que se pueden permitir diseños incuestionables e inversiones formidables. Hoy te cuento el entrañable proyecto del Hotel Curious de Barcelona, un local de una estrella que ha sabido llegar hasta el número 27 en mejor valoración por los clientes de los 518 establecimientos en el ránking Tripadvisor.

Acreditaciones para los eventos de tu hotel.

Acreditaciones frescas, coloridas y modernas para los eventos del Curious Hotel.

El trato familiar, cuidadoso y su enclave en la antigua Casa Vintró a escasos 25 metros de las concurridas Ramblas es un motivo para su éxito. Pero, sin duda, la preocupación por mejorar la atención al cliente cada día con pequeños gestos es lo que hace que un hotel se crezca.

Te resumo aquí todas las campañas y acciones que este pequeño establecimiento lleva a cabo para mejorar. Pueden inspirarte para implementar alguna de ellas en tu hotel. Muchas a coste 0 pero con mucha imaginación y ganas de hacer bien las cosas.

Spotify para tu hotel.

El hotel tiene una lista pública de música en Spotify.

  • Han creado la app Barcelona Curious Guide.

  • El programa Discouncerts proporciona ofertas en el alojamiento para artistas y clientes que se desplacen a la ciudad para asistir a conciertos.

Guía interactiva del Hotel Curious de Barcelona.

  • Facilitan el reciclaje de los productos consumidos en el hotel así como el uso de productos detergentes respetuosos con el medio ambiente.

  • Tienen un blog en el que las personas son lo más importante. Al margen de informar de interesantes servicios muestran a su personal con pequeñas entrevistas sobre su actividad diaria. Humanizar un blog es una de las actividades más efectivas para lograr la empatía del cliente.

Humaniza tu blog con entrevistas a tu personal.

El blog se humaniza con entrevistas al staff del hotel. Una estrategia muy efectiva.

  • La Barcelona Curious Card, creada en 2010, es una red de colaboración con el pequeño comerciante de la zona para que los clientes consuman producto local.

  • Están al día de las ofertas que se puedan realizar con temas conectados con la actualidad. Por ejemplo integraron el mediático Black Friday como una de sus campañas de ahorro en alojamiento.

Black Friday en el Curious.

Puedes utilizar la actualidad para hacer más atractivas tus ofertas.

  • La población local y sus familiares tiene descuentos para sus estancias.

  • Colaboran con el Gremi d’Hotels de Barcelona para alojar familias y colectivos con riesgo de exclusión social.

  • Participan en asociaciones cívicas para mejorar la vida del barrio.

  • Parte de sus beneficios son destinados instituciones sociales.

  • Organizan eventos como el #eHotelExperts sobre turismo e innovación y el #Curiousmarket, mercado de productos artesanales.

Mercado de primavera en el Hotel Curious de Barcelona.

El #CuriousMarket dará inicio a la primavera.

Este último evento ya está en marcha. El Curious Market da paso al inicio de la primavera con una muestra de artesanía, arte y creación y es toda una declaración de intenciones porque da a conocer a jóvenes promesas de varias disciplinas plásticas y se compromete con el comercio local. El 21 de marzo de 12.00 a 20.00 Curious se vestirá de color. (Calle del Carme, 25 · Barcelona).

La firma Mr. & Mrs. Morgan estará presente en el CuriousMarket.

La firma Mr. & Mrs. Morgan estará presente en el CuriousMarket.

 

LEE EL ARTÍCULO COMPLETO: La Hotelista

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