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The BRANDERY : Made in Barcelona

Posted by: Hotel Curious at 2010-01-04

The Hotel Curious recommends you this event in Barcelona, only 15 minutes away from our hotel.

It is clear that Barcelona constantly reaffirms itself as a city of reference in the international fashion scene. That is due to both its strong socio-economic and cultural environment and its privileged geographic location.
It is for these reasons that Barcelona can afford to conduct its own initiative as The Brandery fashion festival, which aims to consolidate its status as fashion capital after the cessation of the Bread & Butter fashion festival.

The Brandery aims to become the new hub of urban fashion for today's professionals; increasingly emerging as both a "trade center" of the great brands and a benchmark of inspiration for new trends. And it does not seem to be misguided: only in its first edition, theBrandery festival hosted 113 exhibitors, of which 49 were international brands. Not bad at all for a first start !!!

This year comes the offer of a new concept: The New Deal, which makes the brands to bet on quality, image and relationship quality/price; agreement in which are included important brands such as Custo, Armand Basi, Desigual or Pacha .

The Brandery be divided into four areas:

The Cathedral. For designers who sign their mark.
The Loft. For brands with a prominent component design/trend.
The Warehouse. Brands with the Denim as the unifying element.
The Stadium. The world of sneakers and streetwear collections.

and held in the Montjuic fairgrounds on 27, 28, 29 January.

The Brandery

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