Segunda edición del #eHotelExperts en el @HotelCurious

Segunda edición del #eHotelExperts
El pasado día 9 de Octubre se celebró en el Hotel Curious la segunda edición del eHotelExperts, un encuentro que nació con la intención de reunir a profesionales del sector turístico, la comunicación, el marketing y el ocio para compartir experiencias que pudieran enriquecer a todos esos sectores. Tras el éxito de la primera edición, este año volvimos a organizarlo con el objetivo de seguir aportándonos experiencias, seguir aprendiendo los unos de los otros y seguir conociendo grandes profesionales, aunque esta vez quisimos darle un enfoque puramente turístico, concretamente desde la óptica del sector hotelero. En esta segunda edición del eHotelExperts se habló sobre estrategias de e-marketing y social media de la mano de Fabián González, del Instituto Tecnológico Hotelero, desde el punto de vista de Marta Bonet, ex propietaria Sant Blai, un hotelito rural en Mallorca que alcanzó el éxito en redes sociales gracias a su burrita Pepa, que rebuznaba desde la cuenta @PepperMallorca, y desde el punto de vista de Rafael Mendez, Marketing Consultant, Media Strategist & Business Developer. El programa de este año fue: #eHotelExperts "Estrategias de éxito en Social Media Marketing en pymes turístico-hoteleras" 9 de Octubre de 2012 - 19h HOTEL CURIOUS c/ Carme 25, Barcelona 19h00 Bienvenida - A cargo de Laura Fernández @laufergar, RRPP / eMárketing del Hotel Curious @hotelcurious 19h15 La influencia de Internet en los 7 procesos del viaje - Fabián González @fabiang Responsable de Proyectos TIC en el Instituto Tecnológico Hotelero @ithotelero 19h45 De @PepperMallorca a @Rebuzzna, pasando por otros muchos proyectos Caso de éxito - Marta Bonet @marta_bonet, Propietaria de Rebuzzna Comunicación, Socia en Mallorca Select, SkyBlueMallorca y en Invitic, y creadora de @PepperMallorca 20h15 Human Media, Story Telling y Content Marketing en el sector turístico-hotelero - Rafael Mendez @mendezlife, Marketing Consultant, Media Strategist & Business Developer 20h45 Feedback 21h00 Moritz networking El #eHotelExperts (hashtag que se utilizó para el evento) se abrió con una breve introducción por parte de Laura Fernández @LauFerGar, Responsable de eMarketing del Hotel Curious @HotelCurious. Fabián González @fabiang, Responsable de proyectos TIC del Instituto Tecnológico Hotelero @ITHotelero nos explicó el proceso del cliente a la hora de elegir destino y hotel. Fabián nos recomendó “poner información del destino en la web del hotel porque el cliente filtra primero por destino”. También nos facilitó algunos datos: “el mayor caso de éxito en reserva hoteleras vía redes sociales es del 2%”. Y algunos consejos: “Las redes no son canales de venta, sino que sirven para hacer branding”. Marta Bonet @Marta_Bonet nos contó su trayectoria profesional 2.0. Cuando compró Sant Blai ella “quería un relaciones públicas gracioso y entonces la burra Pepa rebuznó”, y así fue cómo nació @PepperMallorca, desde donde ella iba colgando información sobre Mallorca y sobre su establecimiento hotelero. El éxito le llegó en muy poco tiempo, y fue considerada por The Daily Telegraph como una de las 10 cuentas Twitter más influyentes del mundo y caso de estudio en la Universidad UOC como caso de éxito. Ella insiste en que “para que las cosas tengan éxito solo hay que amar lo que haces, ponerle pasión y cariño”. Rafael Mendez @mendezlife nos hizo una ponencia muy visual: Human Media, StoryTelling y Content Marketing. “Los relatos (storytelling) son emociones y el contentmarketing es dedicación”, nos contó en uno de sus tweets, que iban apareciendo a medida que él iba dando su ponencia. Sobre el Content Marketing nos contó que “tener un blog no es contentmarketing; un blog sin estrategia es una chorrada”. Insitió en que “como empresarios tenemos la obligación de asegurarnos de que nuestros clientes se llevan sus recuerdos a casa”. El eHotelExperts acabó con un networking muy interesante patrocinado por @MoritzBarcelona, donde los asistentes pudieron preguntar, reflexionar, intercambiar impresiones y debatir sobre todo lo que se habló durante el evento. Aquí podéis ver el ruido que generó en Twitter el hashtag del evento #eHotelExperts. Para estar informado de próximas ediciones del eHotelExperts os aconsejamos que sigáis en Twitter la cuenta del @eHotelExperts. Muchas gracias a los ponentes Marta Bonet, Fabián González y Rafael Mendez por vuestras interesantes ponencias, y a todos los asistentes (y seguidores vía Twitter) del evento. Para saber cómo fue la primera edición, haz click AQUÍ. ¡Nos vemos pronto en una nueva edición del eHotelExperts!

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  3. Felicitats per l\'esdeveniment. M\'hagués agradat assistir aquest any també però per coincidència de dates amb el \"Maresme 2.0\" va ser impossible. M\'alegra veure que ha sigut un èxit. La 3a edició no me la perdo! ;^)

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