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ALIMENTARIA 18th edition in Barcelona

Posted by: Hotel Curious at 2010-02-09

Hotel Curious recommends to attend this fair in Barcelona, just a few metro stops away from us.

The 18th edition of Alimentaria is being prepared this year in Gran Vía de fira de Barcelona showground, over 94.500 m2 of activities, lectures, exhibits and demonstrations that will turn into the ideal place for find business opportunities and get to the last in the food business.

This year the central theme of the International Food and Beverages Exhibition are the brands. A significant lecture will take place about a study called “What the consumer expects from brands. The manufacturer's role as brand manager”, that returns to basic matters like “what do the consumer wants?” “what's his demand to the brands?” “what the brands brings to him?” “how react brands to the consumer demands?” in order to rediscover the relationship between the current consumer and the brands.

After the large influx of buyers in the last edition (about 62,000) and with a sheet of 4,000 companies attending this year (1200 international) Alimentaria is becoming one of the most important fairs around the world and will be held in Fira Gran Via de Barcelona, four subway stops away from Hotel Curious, from 22 to 26 March.

ALIMENTARIA main page

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